Building impact since 1990
A Canadian dream, built through determination.
Entrepreneur · Best-Selling Author · Emmy-Winning Producer · Philanthropist — inspiring communities through leadership, literature and legacy.
About Perminder
From a plastic factory floor to leading seven offices.
Perminder Chohan arrived in British Columbia from India in 1990 with a dream to make a difference. Today he leads Lifewise Financial Group, has mentored over 600 financial advisors, and is recognised globally as an author, Emmy-winning producer and philanthropist.
Read moreAt a glance
- 25+ years in financial services
- 7 offices across Western Canada
- 600+ advisors mentored
- 36+ charities supported
News & Press
Latest updates
Jul 21, 2026
“The Truth About Reading” Wins the Gold Telly Aw
As Executive Producer, Perminder Chohan helped bring The Truth About Reading to screens worldwide — a documentary confronting the adult…
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